MCQs > Sales & Marketing > Advertising > _____ refers to demand for a specific brand while ____ refers to demand for a product category.

Advertising MCQs

_____ refers to demand for a specific brand while ____ refers to demand for a product category.

Answer

Correct Answer: Selective demand; primary demand

Explanation:

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Advertising Skill Assessment

Overall Skill Level-Poor

Your Skill Level: Poor

Retake Quizzes to improve it