________ is a promotional messaging technique that offers a business's views on community matters.

_____ creates a perception of a company or a personality for a brand.

_____ is based on the traditional advertising model, whereby a brand offers money for media space.

_____ is designed to stimulate a purchase or an action.

_____ is the process by which meanings are exchanged or shared through a common set of symbols.

_____ occurs when an advertiser underwrites the total cost of a program.

How are Facebook Ads priced?

What does SWOT stand for?

The portion of ad copy that prompts customers to take a specific action is called:

True or False: Magazine ads require a large amount of lead time to run your ad, and see results

When placing a magazine ad, what is the most important statistic to look at?