In classifying social media, media richness is __________, whereas self-disclosure is __________.

______ is the outcome of an offer designed to motivate people to visit a business.

A light bulb used to provide light for workers on an assembly line would be classified as a _____.

A major goal of hsn's imc is to deliver a(n) ________ message.

A(n) _____ refers to a short description of an organization's purpose and philosophy.

Manufacturers of furniture, clothing, and consumer electronics generally use _____ distribution.

True or False: You should change your print ads every few months

Which is the most persuasive channel for advertising?

True or False? Google's main source of revenue comes from Google AdWords.

True or False: Each ad should appeal to a specific group of people

What is the bleed in ads?