Forms of digital and social media marketing include ______.

Having _____ means having the power to decide what types of media get created and distributed.

In advertising, association (or the association principle) is ______.

In the communication process, putting thought into symbolic form is called __________.

In the communication process, the __________ is the medium that carries the message.

One reason there is a need for integrated marketing communications is that __________.

A(n) __________ reimburses a retailer for extra in-store support or special featuring of a brand.

A(n) _____ is the total number of people or households exposed to a medium.

A fairly subtle approach to advertising is _____.

A direct-mail ad exemplifies _____.

A _____ strategy is primarily designed to secure the cooperation of retailers.