Brand extension is a popular marketing strategy because _________.

Comparative advertising is also known as ________ advertising.

Forms of digital and social media marketing include ______.

Having _____ means having the power to decide what types of media get created and distributed.

In advertising, association (or the association principle) is ______.

In the communication process, putting thought into symbolic form is called __________.

A push strategy usually relies on ____________ directed toward channel members.

Brand awareness measures how many _____ in a market are familiar with the brand.

A(n) __________ reimburses a retailer for extra in-store support or special featuring of a brand.

A(n) _____ is the total number of people or households exposed to a medium.

A fairly subtle approach to advertising is _____.